Amazon EU Expansion

Amazon as a European engine, not a single-country account — your brand launched and localised across all Amazon EU marketplaces: Germany, France, Italy, Spain, Netherlands, Sweden, Belgium and Poland, from one seller account, as one project. Built by a team that has run Amazon operations across the UK, EU and US, with full Brand Registry and A+ Content in three languages.

What's in the package

• Account architecture — EU unified account setup or restructure, marketplace activation, Brand Registry enrolment and protection setup
• Fulfilment strategy that decides your margin — Pan-EU FBA vs EFN vs MCF modelled on your actual products, weights and volumes; VAT consequences of each option made explicit before you commit stock
• Localised listings per country — titles, bullets and backend keywords written for each marketplace's search behaviour, not one translation pasted eight times; category-correct attributes throughout. Catalogues up to 150,000 SKUs, fed through BaseLinker or Linnworks
• A+ Content in local languages — designed and built per marketplace (Premium A+ where your account qualifies), plus a localised Brand Store as your on-Amazon flagship
• Compliance prerequisites per country — WEEE/ElektroG, EPR and GPSR requirements mapped per marketplace and coordinated (full registrations via the EU Compliance Pack, credited when bundled)
• Pricing & promo architecture — per-marketplace pricing with fees and currency baked in, deals calendar, coupon mechanics
• Phased rollout + 30 days of account health — controlled go-live per marketplace, suppressed listings and case handling covered through the first month

How it runs

1. Weeks 1–2: Account architecture, Brand Registry, fulfilment & VAT strategy sign-off
2. Weeks 2–5: Listing localisation + A+ Content production per marketplace
3. Weeks 4–7: Phased marketplace launches, pricing tuning
4. Weeks 7–8: Full-coverage review, account health review

Not included

• Amazon fees, FBA costs and ad spend; Amazon PPC management scoped as an add-on or run inside the Growth Plan
• VAT registrations required by FBA stock placement (coordinated via the Compliance Pack, fees at cost)
• Product photography (we work with your assets; creative scoped separately)

$5,000–9,000 depending on marketplaces and catalogue size · 6–8 weeks. Single-country start instead? That's Marketplace Launch — and it upgrades into this.