Work

Case studies

Three operations we built and ran. Numbers first — judge for yourself.

Market entry for a global industrial brand

15,000+ SKU · 8 marketplaces · 2 storefronts · 10.6× Google / 16× Meta ROAS · 7-figure GMV yr 1

JCB's exclusive distributor in Poland needed the brand to sell tools online. There was no B2C operation — a legacy PrestaShop portal, no team, no playbook.

We replaced it with two Shopify storefronts built fully in-house — architecture, custom theme, bespoke functionality — integrated PIM and the company's ERP, and took a 15,000+ SKU catalogue live across Shopify, Amazon (including German WEEE/ElektroG compliance), Allegro, TikTok Shop and five more channels. We rolled out company-wide AI agents and repositioned the brand from "excavators" to a recognised tools brand.

Seven-figure GMV in year one at 10.6–16× ROAS — delivered by a four-person specialist team we hired, trained and led across content, SEO, creative and operations. The same operating muscle behind every Pleroma engagement.

Startup to 1,000+ orders a day

35,000+ SKU · 12 channels · UK / EU / US · 7 years

We joined at zero and owned the full value chain — warehouse, customer service, supply chain, marketing and every sales channel. Built the operation from first container to 1,000+ orders a day across eBay, Amazon UK/EU/US and Shopify, expanded the range into new categories and the business into France and Germany. Seven years of compounding, all engineered internally.

Multi-account marketplace operations at scale

6 Amazon + 6 eBay accounts · 3 storefronts · US / FR / DE expansion

Ran online operations across twelve marketplace accounts and three storefronts simultaneously — listings, advertising, analytics, logistics and a team of five. Directed expansion into the US, French and German markets and launched a wholesale channel alongside retail. Multi-account, multi-market discipline: the exact muscle EU expansion requires.